Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

By: McDonald, MalcolmCall number: 658.802 M135M 2007 Material type: BookBookPublisher: Boston : Elsevier, 2007Edition: 6th edDescription: xvii, 675 p. : ill. ; 25 cmISBN: 0750683864 :Subject(s): Marketing -- Management | Marketing -- Planning | MarketingDDC classification: 658.802 M135M 2007
Contents:
Understanding the marketing process -- The marketing planning process: 1. the main steps -- The marketing planning process: 2. removing the myths -- Completing the marketing audit: 1. the customer and market audit -- Completing the marketing audit: 2. the product audit -- Setting marketing objectives and strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan: 2. the sales plan -- The pricing plan -- The distribution plan and customer service plan -- Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system.
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.802 M135M 2007 (Browse shelf(Opens below)) 1 Available 2000066735
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658.802 L523A 1988 Analysis for marketing planning / 658.802 L523A 1988 Analysis for marketing planning / 658.802 L523A 2002 Analysis for marketing planning / 658.802 M135M 2007 Marketing plans : 658.802 M478M 1989 Marketing plans : 658.802 P392M 2007 Marketing communications : 658.802 P53I 2005 Integrated marketing communications /

Includes bibliographical references and index.

Understanding the marketing process -- The marketing planning process: 1. the main steps -- The marketing planning process: 2. removing the myths -- Completing the marketing audit: 1. the customer and market audit -- Completing the marketing audit: 2. the product audit -- Setting marketing objectives and strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan: 2. the sales plan -- The pricing plan -- The distribution plan and customer service plan -- Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system.

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