Marketing plans : (Record no. 62166)

MARC details
000 -LEADER
fixed length control field 01604nam a2200301 a 4500
001 - CONTROL NUMBER
control field vtls000071146
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508144448.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071130s2007 usaa 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750683864 :
Terms of availability 2,295 baht.
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808212126
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502181139
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150718
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200805281551
Level of effort used to assign classification Virtuacat01
-- 200711300842
-- Virtuacat03
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number M135M 2007
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing plans :
Remainder of title How to prepare them, how to use them /
Statement of responsibility, etc. Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Elsevier,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 675 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Understanding the marketing process -- The marketing planning process: 1. the main steps -- The marketing planning process: 2. removing the myths -- Completing the marketing audit: 1. the customer and market audit -- Completing the marketing audit: 2. the product audit -- Setting marketing objectives and strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan: 2. the sales plan -- The pricing plan -- The distribution plan and customer service plan -- Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 690
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 690
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a Market.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="23123">23123</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 2295.00   658.802 M135M 2007 2000066735 13/11/2018 1 13/11/2018 General Books