Promotional strategy : managing the marketing communication process / James F. Angel, Martin R. Warshaw and Thomas C. Kinnear.

By: Engel, James FContributor(s): Warshaw, Martin R | Kinnear, ThomasCall number: 658.82 E57P 1989 Material type: BookBookPublisher: Singapore : Richard D. Irwin, 1989Edition: 6th edDescription: xvi, 621 p. : ill. ; 22 cmISBN: 0256036438Subject(s): Marketing -- ManagementDDC classification: 658.82 E57P 1989
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.82 E57P 1989 (Browse shelf(Opens below)) 1 Available 2000045073
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658.82 D672P 1989 Promotion : 658.82 E26P 1990 Promotion management and marketing communications / 658.82 E26P 1990 Promotion management and marketing communications / 658.82 E57P 1989 Promotional strategy : 658.82 K51P 1985 Promotion : 658.82 P484S 1994 Sales promotionn in postmodern marketing / 658.82 S556A 2000 Advertising promotion & supplemental aspects of integratedmarketing communications /

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