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Promotional strategy :

Engel, James F.

Promotional strategy : managing the marketing communication process / James F. Angel, Martin R. Warshaw and Thomas C. Kinnear. - 6th ed. - Singapore : Richard D. Irwin, 1989 - xvi, 621 p. : ill. ; 22 cm.

ISBN: 0256036438

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.82 / E57P 1989

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