Promotional strategy : managing the marketing communication process / James F. Angel, Martin R. Warshaw and Thomas C. Kinnear.

By: Engel, James FContributor(s): Warshaw, Martin R | Kinnear, ThomasCall number: 658.82 E57P 1989 Material type: BookBookPublisher: Singapore : Richard D. Irwin, 1989Edition: 6th edDescription: xvi, 621 p. : ill. ; 22 cmISBN: 0256036438Subject(s): Marketing -- ManagementDDC classification: 658.82 E57P 1989
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900
658.82 E57P 1989 (Browse shelf(Opens below)) 1 Available 2000045073

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