The design of advertising / Ray Paul Nelson.
Call number: 658.1 N424D 1989 Material type:
BookPublisher: Dubuque, IO : WCB, 1989Edition: 6th edDescription: 448 p. : ill. ; 28 cmISBN: 0697043746Subject(s): Advertising Layout and TypographyDDC classification: 658.1 N424D 1989
Contents:
The advertising world -- The creative process -- Applying the principles of design -- Layout tools and techniques -- Layout stages and formats -- What the designer should know about production -- Putting into words -- Working with type -- Working with art -- Working with color -- Newspaper advertising -- Magazine advertising -- Broadcast advertising -- Direct-mail advertising -- Posters and displays -- Permanence in advertising design -- Careers -- Assignments.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Books
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.1 N424D 1989 (Browse shelf(Opens below)) | 1 | Available | 2000067858 |
The advertising world -- The creative process -- Applying the principles of design -- Layout tools and techniques -- Layout stages and formats -- What the designer should know about production -- Putting into words -- Working with type -- Working with art -- Working with color -- Newspaper advertising -- Magazine advertising -- Broadcast advertising -- Direct-mail advertising -- Posters and displays -- Permanence in advertising design -- Careers -- Assignments.
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