The design of advertising /
Nelson, Roy Paul.
The design of advertising / Ray Paul Nelson. - 6th ed. - Dubuque, IO : WCB, 1989 - 448 p. : ill. ; 28 cm.
The advertising world -- The creative process -- Applying the principles of design -- Layout tools and techniques -- Layout stages and formats -- What the designer should know about production -- Putting into words -- Working with type -- Working with art -- Working with color -- Newspaper advertising -- Magazine advertising -- Broadcast advertising -- Direct-mail advertising -- Posters and displays -- Permanence in advertising design -- Careers -- Assignments.
0697043746
Advertising Layout and Typography
658.1 / N424D 1989
The design of advertising / Ray Paul Nelson. - 6th ed. - Dubuque, IO : WCB, 1989 - 448 p. : ill. ; 28 cm.
The advertising world -- The creative process -- Applying the principles of design -- Layout tools and techniques -- Layout stages and formats -- What the designer should know about production -- Putting into words -- Working with type -- Working with art -- Working with color -- Newspaper advertising -- Magazine advertising -- Broadcast advertising -- Direct-mail advertising -- Posters and displays -- Permanence in advertising design -- Careers -- Assignments.
0697043746
Advertising Layout and Typography
658.1 / N424D 1989