The design of advertising / (Record no. 46360)

MARC details
000 -LEADER
fixed length control field 01135sam a2200241 4500
001 - CONTROL NUMBER
control field vtls000054466
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508143121.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060323s1989 xxua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0697043746
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808212025
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180559
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150355
Level of effort used to assign classification VLOAD
-- 200603231243
-- staff
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.1
Item number N424D 1989
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nelson, Roy Paul.
245 14 - TITLE STATEMENT
Title The design of advertising /
Statement of responsibility, etc. Ray Paul Nelson.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dubuque, IO :
Name of publisher, distributor, etc. WCB,
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent 448 p. :
Other physical details ill. ;
Dimensions 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The advertising world -- The creative process -- Applying the principles of design -- Layout tools and techniques -- Layout stages and formats -- What the designer should know about production -- Putting into words -- Working with type -- Working with art -- Working with color -- Newspaper advertising -- Magazine advertising -- Broadcast advertising -- Direct-mail advertising -- Posters and displays -- Permanence in advertising design -- Careers -- Assignments.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Layout and Typography
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="10295">10295</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.1 N424D 1989 2000067858 13/11/2018 1 13/11/2018 General Books