Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald.

By: McDonald, Malcolm H. BContributor(s): Chartered Institute of Marketing | CAM FoundationCall number: 658.802 M478M 1989 Material type: BookBookPublisher: Oxford : Heinemann Professional Pub., 1990, c1989Edition: 2nd edDescription: ix, 337 p. : ill. ; 24 cmISBN: 0434913006 (pbk.)Subject(s): Marketing -- Management | Business forecastingDDC classification: 658.802 M478M 1989
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.802 M478M 1989 (Browse shelf(Opens below)) 1 Available 2000066736
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658.802 L523A 1988 Analysis for marketing planning / 658.802 L523A 2002 Analysis for marketing planning / 658.802 M135M 2007 Marketing plans : 658.802 M478M 1989 Marketing plans : 658.802 P392M 2007 Marketing communications : 658.802 P53I 2005 Integrated marketing communications / 658.802 S387I 1995 Integrated marketing communications/

Includes index.

Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.

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