Marketing plans :
McDonald, Malcolm H. B.
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. - 2nd ed. - Oxford : Heinemann Professional Pub., 1990, c1989 - ix, 337 p. : ill. ; 24 cm.
Includes index. Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.
0434913006 (pbk.)
Marketing--Management
Business forecasting
658.802 / M478M 1989
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. - 2nd ed. - Oxford : Heinemann Professional Pub., 1990, c1989 - ix, 337 p. : ill. ; 24 cm.
Includes index. Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.
0434913006 (pbk.)
Marketing--Management
Business forecasting
658.802 / M478M 1989