Marketing plans : (Record no. 34291)

MARC details
000 -LEADER
fixed length control field 01008nam a2200289 4500
001 - CONTROL NUMBER
control field vtls000041120
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508141701.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050128r19901989gbra 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0434913006 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211935
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180055
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200908061906
Level of effort used to assign classification chumphu
Level of effort used to assign subject headings 200808150107
Level of effort used to assign classification VLOAD
-- 200501281038
-- Virtuacat05
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number M478M 1989
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm H. B.
245 10 - TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc. Malcolm H.B. McDonald.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Heinemann Professional Pub.,
Date of publication, distribution, etc. 1990, c1989
300 ## - PHYSICAL DESCRIPTION
Extent ix, 337 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 690
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business forecasting
710 1# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
710 1# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="4362">4362</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.802 M478M 1989 2000066736 13/11/2018 1 13/11/2018 General Books