Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

By: Zeithaml, Valarie AContributor(s): Bitner, Mary JoCall number: 658.8 Z48S 2000 Material type: BookBookPublisher: Boston : Irwin/McGraw-Hill, c2000Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN: 0071169946 :Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Z48S 2000
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.8 Z48S 2000 (Browse shelf(Opens below)) 1 Available 2000069228
Browsing สำนักวิทยบริการ (Center) shelves, Shelving location: ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 Close shelf browser (Hides shelf browser)
658.8 W716B 1981 Behavioural aspects of marketing / 658.8 W746F 1978 The fundamentals and practice of marketing / 658.8 W767M 2007 Marketing management / 658.8 Z48S 2000 Services marketing : 658.8 Z48S 2003 Services marketing : 658.8 Z48S 2006 Services marketing : 658.800151 M934Q 1998 Quantitative analysis in marketing management /

Includes bibliographical references and index

There are no comments on this title.

to post a comment.