Services marketing : (Record no. 14138)

MARC details
000 -LEADER
fixed length control field 00958nam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000017711
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508133718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040220s2000 maua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071169946 :
Terms of availability 698 baht
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211811
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201602121831
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201502181255
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200906031147
Level of effort used to assign classification chumphu
-- 200402201404
-- staff
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Z48S 2000
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
Statement of responsibility, etc. Valarie A. Zeithaml, Mary Jo Bitner
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. c2000
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 620 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
9 (RLIN) 1969
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
9 (RLIN) 5837
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 690
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a Market.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="18705">18705</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.8 Z48S 2000 2000069228 13/11/2018 1 13/11/2018 General Books