Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2nd ed. - Boston : Irwin/McGraw-Hill, c2000 - xxviii, 620 p. : ill. ; 26 cm.
Includes bibliographical references and index
0071169946 : 698 baht
Service industries--Marketing
Customer services
Marketing
658.8 / Z48S 2000
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2nd ed. - Boston : Irwin/McGraw-Hill, c2000 - xxviii, 620 p. : ill. ; 26 cm.
Includes bibliographical references and index
0071169946 : 698 baht
Service industries--Marketing
Customer services
Marketing
658.8 / Z48S 2000