Advertising and promotion : (Record no. 46083)

MARC details
000 -LEADER
fixed length control field 00910nam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000054170
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508143119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060321s2004 maua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764:
Terms of availability Free
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808212024
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201507091155
Level of effort used to assign classification chumphu
Level of effort used to assign subject headings 201502180642
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150351
Level of effort used to assign classification VLOAD
-- 200603211047
-- Virtuacat02
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number B837A 2004
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch & Michael A.Belch
250 ## - EDITION STATEMENT
Edition statement 6 th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2004
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 891
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 2625
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a PR.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="22404">22404</a>
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="22405 c.2">22405 c.2</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   659.1 B837A 2004 2000069269 13/11/2018 2 13/11/2018 General Books
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   659.1 B837A 2004 2000069256 13/11/2018 1 13/11/2018 General Books