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Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch - 6 th ed. - Boston : McGraw-Hill, c2004 - xxvi, 779 p. : col. ill. ; 29 cm.

ISBN: 0072536764: Free

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

Dewey Class. No.: 659.1 / B837A 2004

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