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Introduction to marketing management : text and cases / James D. Scott, Martin R. Warshaw, James R. Taylor.

by Scott, James D | Warshaw, Martin R | Taylor, James R.

Call number: 658.8 S928I 1985 Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Illinois : Richard D. Irwin, 1985Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 658.8 S928I 1985.

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Promotional strategy : managing the marketing communication process / James F. Angel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas.

Call number: 658.82 E57P 1989 Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Richard D. Irwin, 1989Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 658.82 E57P 1989.

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