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Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy

by Semenik, Richard J | Bamossy, Gary J.

Call number: 658.8 S471P 1995 Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western, 1995Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 658.8 S471P 1995.

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Advertising / Thomas O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Call number: 659.1 O34A 1998 Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : South-Western, c1998Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 659.1 O34A 1998.

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Promotion and integrated marketing communications / Richard J. Semenik.

by Semenik, Richard J.

Call number: 659.1 S471P 2002 Material type: Text Text; Format: print Publication details: Australia : South-western thomson learning, 2002Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 659.1 S471P 2002.

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