Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DCall number: 658.8 Z48S 2006 Material type: BookBookPublisher: Boston : McGraw-Hill/Irwin, c2006Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: 9780072961942 :Subject(s): Customer services | Marketing | Service industries -- MarketingDDC classification: 658.8 Z48S 2006
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.8 Z48S 2006 (Browse shelf(Opens below)) 1 Available 2000069227

Includes bibliographical references and index

Books for Thailand Foundation Gift, Donation

There are no comments on this title.

to post a comment.