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Services marketing :

Zeithaml, Valarie A

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 4th ed - Boston : McGraw-Hill/Irwin, c2006 - xxvii, 708 p. : ill., map ; 27 cm

Includes bibliographical references and index

ISBN: 9780072961942 : Free

Subjects--Topical Terms:
Customer services
Marketing
Service industries--Marketing

Dewey Class. No.: 658.8 / Z48S 2006

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