Marketing communications : European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Call number: 658.802 P392M 2007 Material type: BookPublisher: Harlow, England : Prentice Hall/Financial Times, 2007Edition: 3rd edDescription: xviii, 610 p., [16] p. of plates : ill. ; 25 cmISBN: 0273706934 :Subject(s): Communication in marketing -- Europe | AdvertisingDDC classification: 658.802 P392M 2007Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Books | สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.802 P392M 2007 (Browse shelf(Opens below)) | 1 | Available | 2000066738 |
Includes bibliographical references and indexes.
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