Marketing communications :
Pelsmacker, Patrick de.
Marketing communications : European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 3rd ed. - Harlow, England : Prentice Hall/Financial Times, 2007 - xviii, 610 p., [16] p. of plates : ill. ; 25 cm
Includes bibliographical references and indexes.
0273706934 : 3,850 baht.
Communication in marketing--Europe.
Advertising.
658.802 / P392M 2007
Marketing communications : European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 3rd ed. - Harlow, England : Prentice Hall/Financial Times, 2007 - xviii, 610 p., [16] p. of plates : ill. ; 25 cm
Includes bibliographical references and indexes.
0273706934 : 3,850 baht.
Communication in marketing--Europe.
Advertising.
658.802 / P392M 2007