Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

By: Blackwell, Roger DContributor(s): Miniard, Paul W | Engel, James FCall number: 658.834 B632C 2001 Material type: BookBookPublisher: Fort Worth : Harcourt College, 2001Edition: 9th edDescription: xx, 570 p. : ill. ; 29 cmISBN: 0030211085Subject(s): Consumer behavior | Maketing researchDDC classification: 658.834 B632C 2001
Contents:
Introduction to consumer behavior: Consumer behavior and consumer research ; How consumer analysis affects businessstrategy -- Consumer decision making: Consumer decision process ; Pre-purchase processes: need recognition, search,and evaluation ; Purchase ; Post-purchase processes: consumption and evaluation -- Individual determinants of consumer bahavior: Demographics, psychographics, and personality ; Consumer motivation ; Consumer knowledge ; Consumer intentions, attitudes, beliefs, and feelings -- Environmental influences on consumer behavior: Culture, ethnicity, and social class ; Family and household influence -- Influencing consumer behavior: Making contact; Shaping consumers' opinions ; Helping consumers to remember.
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.834 B632C 2001 (Browse shelf(Opens below)) 1 Available 2000060963

Introduction to consumer behavior: Consumer behavior and consumer research ; How consumer analysis affects businessstrategy -- Consumer decision making: Consumer decision process ; Pre-purchase processes: need recognition, search,and evaluation ; Purchase ; Post-purchase processes: consumption and evaluation -- Individual determinants of consumer bahavior: Demographics, psychographics, and personality ; Consumer motivation ; Consumer knowledge ; Consumer intentions, attitudes, beliefs, and feelings -- Environmental influences on consumer behavior: Culture, ethnicity, and social class ; Family and household influence -- Influencing consumer behavior: Making contact; Shaping consumers' opinions ; Helping consumers to remember.

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