Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Founder, 20plus30 ; by Kim Walker, Founder and CEO,Silver

By: Stroud, DickCall number: 658.8 S925M 2013 Material type: BookBookPublisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013Description: xii, 251 p. : ill. ; 21 cmISBN: 9780230378193 :Subject(s): Marketing | Middle-aged consumers -- Attitudes | Older consumers -- AttitudesDDC classification: 658.8 S925M 2013
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.8 S925M 2013 (Browse shelf(Opens below)) 1 Available 2000069235

Includes bibliographical references and index

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