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Marketing to the ageing consumer :

Stroud, Dick

Marketing to the ageing consumer : the secrets to building an age-friendly business / by Dick Stroud, Founder, 20plus30 ; by Kim Walker, Founder and CEO,Silver - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013 - xii, 251 p. : ill. ; 21 cm.

Includes bibliographical references and index

ISBN: 9780230378193 : 2,500 baht

Subjects--Topical Terms:
Marketing
Middle-aged consumers--Attitudes

Subjects--Geographic Terms:
Older consumers--Attitudes

Dewey Class. No.: 658.8 / S925M 2013

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