Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DCall number: 658.8 Z48S 2006 Material type: BookBookPublisher: Boston : McGraw-Hill/Irwin, c2006Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: 9780072961942 :Subject(s): Customer services | Marketing | Service industries -- MarketingDDC classification: 658.8 Z48S 2006
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.8 Z48S 2006 (Browse shelf(Opens below)) 1 Available 2000069227
Browsing สำนักวิทยบริการ (Center) shelves, Shelving location: ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 Close shelf browser (Hides shelf browser)
658.8 W767M 2007 Marketing management / 658.8 Z48S 2000 Services marketing : 658.8 Z48S 2003 Services marketing : 658.8 Z48S 2006 Services marketing : 658.800151 M934Q 1998 Quantitative analysis in marketing management / 658.80023 S689M 2003 Marketing : 658.800285 B155I 2011 Internet marketing : an hour a day /

Includes bibliographical references and index

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