Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor

Contributor(s): Zinkhan, George M. (George Martin)Call number: 659.1 A33 2000 Material type: BookBookPublisher: Chicago, Ill. : American Marketing Association, c2000Description: vii, 281 p. : ill. ; 28 cmISBN: 0877572887Subject(s): Advertising -- Research | Marketing research | Internet marketing | Consumer behavior -- Research | InternetDDC classification: 659.1 A33 2000
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		659.1 A33 2000 (Browse shelf(Opens below)) 1 Available 2000069251
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659.1 A244 1900 The advertising book : 659.1 A244 1900 The advertising book : 659.1 A244 1990 Advertising : 659.1 A33 2000 Advertising research : 659.1 A681C 2004 Contemporary advertising / 659.1 A681C 2008 Contemporary advertising / 659.1 A681C 2008 Contemporary advertising /

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