Advertising research : (Record no. 60436)

MARC details
000 -LEADER
fixed length control field 00935nam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000069380
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508144428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070822s2000 ilua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0877572887
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808212119
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502181059
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150655
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200805130936
Level of effort used to assign classification sumala
-- 200708220951
-- Virtuacat03
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number A33 2000
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
245 00 - TITLE STATEMENT
Title Advertising research :
Remainder of title the Internet, consumer behavior, and strategy /
Statement of responsibility, etc. George Zinkhan, editor
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago, Ill. :
Name of publisher, distributor, etc. American Marketing Association,
Date of publication, distribution, etc. c2000
300 ## - PHYSICAL DESCRIPTION
Extent vii, 281 p. :
Other physical details ill. ;
Dimensions 28 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet
9 (RLIN) 878
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zinkhan, George M.
Fuller form of name (George Martin)
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a PR.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="23004">23004</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   659.1 A33 2000 2000069251 13/11/2018 1 13/11/2018 General Books