Global marketing management : cases and readings / edited by Robert D. Buzzell, John A. Quelch, Christopger A. Bartlett.
Call number: 658.848 G562 1988 Material type:
BookPublisher: Reading, Mass : Addison-Wesley, c1988Edition: 2nd edDescription: xi, 751 p. : ill. ; 23 cmISBN: 0201542803Subject(s): Export marketing -- Management | Export marketing -- Marketing -- Case studiesDDC classification: 658.848 G562 1988
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.848 G562 1988 (Browse shelf(Opens below)) | 1 | Available | 2000066749 |
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| 658.848 C998I 1995 International marketing / | 658.848 D255M 1984 Managing export distribution / | 658.848 D446E 1984 Export for the small business / | 658.848 G562 1988 Global marketing management : | 658.848 G562 1999 Global marketing management / | 658.848 I61A 1998 International marketing and export management / | 658.848 J25I 1990 International marketing management / |
Includes bibliographies and index.
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