Global marketing management : (Record no. 4518)

MARC details
000 -LEADER
fixed length control field 00995nam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000005705
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508133209.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040124s1988 a 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0201542803
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211732
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201602121414
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201502161752
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808141751
Level of effort used to assign classification VLOAD
-- 200401240948
-- Virtuacat01
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number G562 1988
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
245 00 - TITLE STATEMENT
Title Global marketing management :
Remainder of title cases and readings /
Statement of responsibility, etc. edited by Robert D. Buzzell, John A. Quelch, Christopger A. Bartlett.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Reading, Mass :
Name of publisher, distributor, etc. Addison-Wesley,
Date of publication, distribution, etc. c1988
300 ## - PHYSICAL DESCRIPTION
Extent xi, 751 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Marketing
-- Case studies
9 (RLIN) 5832
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Buzzell, Robert D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bartlett, Christopher A.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="14672">14672</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.848 G562 1988 2000066749 13/11/2018 1 13/11/2018 General Books