Advertising : its role in modern marketing / S. Watson Dunn ... [et al.]

Contributor(s): Dunn, S. Watsonœq(Samuel Watson), 1918-Call number: 659.1 A244 1990 Material type: BookBookSeries: The Dryden Press series in marketingPublisher: Chicago : Dryden Press, c1990Edition: 7th edDescription: xxxi, 605 p. : ill. (some col.) ; 26 cmISBN: 0030307481Subject(s): AdvertisingDDC classification: 659.1 A244 1990
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		659.1 A244 1990 (Browse shelf(Opens below)) 1 Available 2000069250
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659.1 A112A 1983 Advertising management / 659.1 A244 1900 The advertising book : 659.1 A244 1900 The advertising book : 659.1 A244 1990 Advertising : 659.1 A33 2000 Advertising research : 659.1 A681C 2004 Contemporary advertising / 659.1 A681C 2008 Contemporary advertising /

Sixth ed. by S. Watson Dunn and Arnold M. Barban

Includes bibliographies and index

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