Advertising : its role in modern marketing / S. Watson Dunn ... [et al.]

Contributor(s): Dunn, S. Watsonœq(Samuel Watson), 1918-Call number: 659.1 A244 1990 Material type: BookBookSeries: The Dryden Press series in marketingPublisher: Chicago : Dryden Press, c1990Edition: 7th edDescription: xxxi, 605 p. : ill. (some col.) ; 26 cmISBN: 0030307481Subject(s): AdvertisingDDC classification: 659.1 A244 1990
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		659.1 A244 1990 (Browse shelf(Opens below)) 1 Available 2000069250

Sixth ed. by S. Watson Dunn and Arnold M. Barban

Includes bibliographies and index

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