Advertising promotion & supplemental aspects of integratedmarketing communications / Terence A. Shimp.

By: Shimp, Terence ACall number: 658.82 S556A 2000 Material type: BookBookPublisher: Fort Worth, Tx. : Dryden Press, c2000Edition: 5th edDescription: xxix, 674 p. : col. ill.; 28 cmISBN: 0030211131Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82 S556A 2000
Partial contents:
Part 1: The concept, practice, and environment of integrated marketing communications: Overview of integrated marketing communications -- The marketing communications process -- Environmental, regulatory, and ethical issues in marketing communications -- Part 2: Integrated marketing communications from the customer's perspective: targeting, communicating, and persuading: Demographic, psychographic, and geodemographic targets of marketing communications -- The communication process and fundamentals of buyer behavior -- Persuasion in marketing communications -- Part 3: New products, brand names, logos,packages, and point-of-purchase materials: Marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.82 S556A 2000 (Browse shelf(Opens below)) 1 Available 2000045076
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.82 S556A 2000 (Browse shelf(Opens below)) 2 Available 2000045074
Browsing สำนักวิทยบริการ (Center) shelves, Shelving location: ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 Close shelf browser (Hides shelf browser)
658.82 E57P 1989 Promotional strategy : 658.82 K51P 1985 Promotion : 658.82 P484S 1994 Sales promotionn in postmodern marketing / 658.82 S556A 2000 Advertising promotion & supplemental aspects of integratedmarketing communications / 658.82 S556A 2000 Advertising promotion & supplemental aspects of integratedmarketing communications / 658.82 S556A 2000 Advertising promotion & supplemental aspects of integratedmarketing communications / 658.823 C718 2008 Color harmony packaging :

Part 1: The concept, practice, and environment of integrated marketing communications: Overview of integrated marketing communications -- The marketing communications process -- Environmental, regulatory, and ethical issues in marketing communications -- Part 2: Integrated marketing communications from the customer's perspective: targeting, communicating, and persuading: Demographic, psychographic, and geodemographic targets of marketing communications -- The communication process and fundamentals of buyer behavior -- Persuasion in marketing communications -- Part 3: New products, brand names, logos,packages, and point-of-purchase materials: Marketing

There are no comments on this title.

to post a comment.