Advertising promotion & supplemental aspects of integratedmarketing communications /
Shimp, Terence A.
Advertising promotion & supplemental aspects of integratedmarketing communications / Terence A. Shimp. - 5th ed. - Fort Worth, Tx. : Dryden Press, c2000 - xxix, 674 p. : col. ill.; 28 cm.
Part 1: The concept, practice, and environment of integrated marketing communications: Overview of integrated marketing communications -- The marketing communications process -- Environmental, regulatory, and ethical issues in marketing communications -- Part 2: Integrated marketing communications from the customer's perspective: targeting, communicating, and persuading: Demographic, psychographic, and geodemographic targets of marketing communications -- The communication process and fundamentals of buyer behavior -- Persuasion in marketing communications -- Part 3: New products, brand names, logos,packages, and point-of-purchase materials: Marketing
0030211131
Communication in marketing
Sales promotion
Advertising
Direct marketing
658.82 / S556A 2000
Advertising promotion & supplemental aspects of integratedmarketing communications / Terence A. Shimp. - 5th ed. - Fort Worth, Tx. : Dryden Press, c2000 - xxix, 674 p. : col. ill.; 28 cm.
Part 1: The concept, practice, and environment of integrated marketing communications: Overview of integrated marketing communications -- The marketing communications process -- Environmental, regulatory, and ethical issues in marketing communications -- Part 2: Integrated marketing communications from the customer's perspective: targeting, communicating, and persuading: Demographic, psychographic, and geodemographic targets of marketing communications -- The communication process and fundamentals of buyer behavior -- Persuasion in marketing communications -- Part 3: New products, brand names, logos,packages, and point-of-purchase materials: Marketing
0030211131
Communication in marketing
Sales promotion
Advertising
Direct marketing
658.82 / S556A 2000