Integrated marketing communications/ Don E. Schultz, Stanley I. Tannenbaum and Robert F. Lauterborn.

By: Schultz, Don EContributor(s): tannenbaum, Stanley I | Lauterborn, Robert FCall number: 658.802 S387I 1995 Material type: BookBookPublisher: Lincolnwood, Illinois: NTC, 1995Edition: 1st edDescription: xvii, 218 p.; 24 cmISBN: 0844233633Subject(s): Communication in marketingDDC classification: 658.802 S387I 1995
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.802 S387I 1995 (Browse shelf(Opens below)) 1 Available 2000066740
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658.802 M478M 1989 Marketing plans : 658.802 P392M 2007 Marketing communications : 658.802 P53I 2005 Integrated marketing communications / 658.802 S387I 1995 Integrated marketing communications/ 658.802 S643M 2005 Making marketing happen : 658.802 W182M 1999 Marketing strategy : 658.8072 B789M 1985 Marketing research :

Includes index.

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