Integrated marketing communications/ (Record no. 34292)

MARC details
000 -LEADER
fixed length control field 00830nam a2200265 4500
001 - CONTROL NUMBER
control field vtls000041121
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508141701.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050128s1995 usa 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844233633
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211935
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180132
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150107
Level of effort used to assign classification VLOAD
-- 200501281040
-- Virtuacat05
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number S387I 1995
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
245 10 - TITLE STATEMENT
Title Integrated marketing communications/
Statement of responsibility, etc. Don E. Schultz, Stanley I. Tannenbaum and Robert F. Lauterborn.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Illinois:
Name of publisher, distributor, etc. NTC,
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 218 p.;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 2625
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name tannenbaum, Stanley I.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lauterborn, Robert F.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="16814">16814</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.802 S387I 1995 2000066740 13/11/2018 1 13/11/2018 General Books