Asian branding : a great way to fly / Ian Batey.

By: Batey, IanCall number: 658.827 B329A 2002 Material type: BookBookPublisher: Singapore : Prentice Hall, c2002Description: 412 p. : ill ; 23 cmISBN: 0130664669 (pbk.)Subject(s): Brand name products -- Asia -- Marketing | Advertising -- Brand name products -- AsiaDDC classification: 658.827 B329A 2002
Contents:
Opening shots: Asian myths and realities: Facts, fallaciesand farang -- The critical path -- The holy grail and how Asian brands can find it -- Asia conquers the world: The Singapore girl -- Branding a country -- Asian hotels: a question of taying power -- A brand distracted -- Jolly jungles: the Sarawak story -- An airport brand that didn'ttake off -- The next wave -- The world conquers asia: Whengiants roamed the earth -- What makes asia tick -- Mamasanknows best -- From stutgart with love -- Communicating in China -- Food for thought -- Work in progress: The new asian rulebook -- Future truths
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		658.827 B329A 2002 (Browse shelf(Opens below)) 1 Available 2000045081
Browsing สำนักวิทยบริการ (Center) shelves, Shelving location: ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 Close shelf browser (Hides shelf browser)
No cover image available
658.823 T136 2016 Takeaway food packaging now / 658.823 T475M 2012 The manufacturing guides graphics and packaging production / 658.823 U58 2013 Unpack me! : 658.827 B329A 2002 Asian branding : 658.827 B329A 2002 Asian branding : 658.827 B575P 2008 Personality not included : 658.827 B879B 2016 Brands and branding /

Opening shots: Asian myths and realities: Facts, fallaciesand farang -- The critical path -- The holy grail and how Asian brands can find it -- Asia conquers the world: The Singapore girl -- Branding a country -- Asian hotels: a question of taying power -- A brand distracted -- Jolly jungles: the Sarawak story -- An airport brand that didn'ttake off -- The next wave -- The world conquers asia: Whengiants roamed the earth -- What makes asia tick -- Mamasanknows best -- From stutgart with love -- Communicating in China -- Food for thought -- Work in progress: The new asian rulebook -- Future truths

There are no comments on this title.

to post a comment.