Asian branding : (Record no. 34264)

MARC details
000 -LEADER
fixed length control field 01387nam a2200253 4500
001 - CONTROL NUMBER
control field vtls000041091
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508141701.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050127s2002 sgpa 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130664669 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211935
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180141
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150107
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200501281301
Level of effort used to assign classification Virtuacat05
-- 200501271625
-- Virtuacat05
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number B329A 2002
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batey, Ian.
245 10 - TITLE STATEMENT
Title Asian branding :
Remainder of title a great way to fly /
Statement of responsibility, etc. Ian Batey.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2002
300 ## - PHYSICAL DESCRIPTION
Extent 412 p. :
Other physical details ill ;
Dimensions 23 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Opening shots: Asian myths and realities: Facts, fallaciesand farang -- The critical path -- The holy grail and how Asian brands can find it -- Asia conquers the world: The Singapore girl -- Branding a country -- Asian hotels: a question of taying power -- A brand distracted -- Jolly jungles: the Sarawak story -- An airport brand that didn'ttake off -- The next wave -- The world conquers asia: Whengiants roamed the earth -- What makes asia tick -- Mamasanknows best -- From stutgart with love -- Communicating in China -- Food for thought -- Work in progress: The new asian rulebook -- Future truths
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Geographic subdivision Asia
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products
Geographic subdivision Asia
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="20183 C.1">20183 C.1</a>
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="20066 C.2">20066 C.2</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.827 B329A 2002 2000045081 13/11/2018 1 13/11/2018 General Books