Consumer behavior and marketing action / Henry Assael.
Call number: 658.8 A844C 1998 Material type:
BookPublisher: Cincinnati, Ohio : South-Western College Publishing, c1998Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN: 0538867701Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8 A844C 1998
Contents:
Consumer behavior: a managerial and consumer perspective - Consumer decision making -- Individual consumer:cognitive and experiential processes -- Individual consumer: characteristics and lifestyles -- Consumers and cultural influences -- Group influences
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Books
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.8 A844C 1998 (Browse shelf(Opens below)) | 1 | Available | 2000060927 |
Consumer behavior: a managerial and consumer perspective - Consumer decision making -- Individual consumer:cognitive and experiential processes -- Individual consumer: characteristics and lifestyles -- Consumers and cultural influences -- Group influences
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