Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Publishing, c1998 - xviii, 718 p. : ill. ; 24 cm
Consumer behavior: a managerial and consumer perspective - Consumer decision making -- Individual consumer:cognitive and experiential processes -- Individual consumer: characteristics and lifestyles -- Consumers and cultural influences -- Group influences
0538867701
Consumer behavior
Motivation research (Marketing)
658.8 / A844C 1998
Consumer behavior and marketing action / Henry Assael. - 6th ed. - Cincinnati, Ohio : South-Western College Publishing, c1998 - xviii, 718 p. : ill. ; 24 cm
Consumer behavior: a managerial and consumer perspective - Consumer decision making -- Individual consumer:cognitive and experiential processes -- Individual consumer: characteristics and lifestyles -- Consumers and cultural influences -- Group influences
0538867701
Consumer behavior
Motivation research (Marketing)
658.8 / A844C 1998