Restaurant marketing for owners and managers / Patti J. Shock, John T. Bowen and John M. Stefanelli.

By: Shock, Patti JContributor(s): Bowen, John T | Stefanelli, John MCall number: 647.795068 S559R 2004 Material type: BookBookPublisher: New Jersey : John wiley & Sons, 2004Description: 230 p. ; 24 cmISBN: 0471226270 :Subject(s): Restaurants -- Marketing | Food service managementDDC classification: 647.795068 S559R 2004
Partial contents:
Introduction: "what am i getting myself into?" -- Location: "where am i going to put this place?" -- Environmental analysis: "what am I up against?" -- Indentifying marketsL: "who are my customerd and what do they want?" -- Menu development: "what should my sales Kit look like?" -- Pricing: "what should I charge for This stuff?" -- Service: "How do I get my staff to give the right amount of attention?" -- Other income streams: "How much extra stuff can I sell?" -- Communications: "How do I get on the guest's radar screen?" -- Technology: "How do I surf my way to success?" -- -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?"
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Item type Current library Call number Copy number Status Date due Barcode
General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		647.795068 S559R 2004 (Browse shelf(Opens below)) 1 Available 2000067669

Index.

Includes bibliographical references (p. [219]-230) and index

Introduction: "what am i getting myself into?" -- Location: "where am i going to put this place?" -- Environmental analysis: "what am I up against?" -- Indentifying marketsL: "who are my customerd and what do they want?" -- Menu development: "what should my sales Kit look like?" -- Pricing: "what should I charge for This stuff?" -- Service: "How do I get my staff to give the right amount of attention?" -- Other income streams: "How much extra stuff can I sell?" -- Communications: "How do I get on the guest's radar screen?" -- Technology: "How do I surf my way to success?" -- -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?"

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