Restaurant marketing for owners and managers / (Record no. 29146)

MARC details
000 -LEADER
fixed length control field 01647sam a2200301 a 4500
001 - CONTROL NUMBER
control field vtls000035523
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508134136.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041006s2004 njua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471226270 :
Terms of availability 1,323 baht
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211913
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201507031433
Level of effort used to assign classification chumphu
Level of effort used to assign subject headings 201507031432
Level of effort used to assign classification chumphu
Level of effort used to assign subject headings 201502172314
Level of effort used to assign classification VLOAD
-- 200410061501
-- Virtuacat03
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.795068
Item number S559R 2004
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shock, Patti J.
245 10 - TITLE STATEMENT
Title Restaurant marketing for owners and managers /
Statement of responsibility, etc. Patti J. Shock, John T. Bowen and John M. Stefanelli.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. John wiley & Sons,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 230 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [219]-230) and index
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: "what am i getting myself into?" -- Location: "where am i going to put this place?" -- Environmental analysis: "what am I up against?" -- Indentifying marketsL: "who are my customerd and what do they want?" -- Menu development: "what should my sales Kit look like?" -- Pricing: "what should I charge for This stuff?" -- Service: "How do I get my staff to give the right amount of attention?" -- Other income streams: "How much extra stuff can I sell?" -- Communications: "How do I get on the guest's radar screen?" -- Technology: "How do I surf my way to success?" -- -- Marketing Plan and Budget: "How Do I Figure Out What to Do and How Much It Will Cost?"
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Restaurants
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Food service management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John T.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stefanelli, John M.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="21855">21855</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 1323.00   647.795068 S559R 2004 2000067669 13/11/2018 1 13/11/2018 General Books