Mass communication theory foundations, ferment, and future / Stanley J. Baran and Dennis K. Davis.

By: Baran, Stanley JContributor(s): Davis, Dennis KCall number: 301.16 B225M 2003 Material type: BookBookPublisher: Canada : Wadsworth, 2003Edition: 3rd edDescription: 406 p. ; 24 cmISBN: 0534561632 :Subject(s): Mass media -- PhilosophyDDC classification: 301.16 B225M 2003
Contents:
Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- The rise and fall of limited effects: Limited effects theory emerges -- Middle-range theory and the consolidation of the limited effects paradigm -- Challenging the dominant paradigm: children, systems and effects -- Contemporary mass communication theory-searching for consensus and confronting challenges: Emergence of critical and cultural theories of mass communication -- Media and audiences: theories about the role of media in everyday life -- Theories of media, culture and society -- Trends in mass communication theory: seeking consensus, facing challenges
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General Books General Books สำนักวิทยบริการ (Center)
ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 		301.16 B225M 2003 (Browse shelf(Opens below)) 1 Available 2000052997
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301.14 D496C 1978 Communicology : 301.15 B627I 1979 Intergroup processes : 301.15 C362S 1988 Small group communication : 301.16 B225M 2003 Mass communication theory foundations, ferment, and future / 301.161 E84 1980 Ethics, morality, and the media : 301.18 G647M 1952 Methods in social research / 301.2 A636S 1987 Some traditions of the Thai and other translations of Phya Anuman Rajadhon 's articles on Thai customs /

Index

Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- The rise and fall of limited effects: Limited effects theory emerges -- Middle-range theory and the consolidation of the limited effects paradigm -- Challenging the dominant paradigm: children, systems and effects -- Contemporary mass communication theory-searching for consensus and confronting challenges: Emergence of critical and cultural theories of mass communication -- Media and audiences: theories about the role of media in everyday life -- Theories of media, culture and society -- Trends in mass communication theory: seeking consensus, facing challenges

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