Mass communication theory foundations, ferment, and future /
Baran, Stanley J.
Mass communication theory foundations, ferment, and future / Stanley J. Baran and Dennis K. Davis. - 3rd ed. - Canada : Wadsworth, 2003 - 406 p. ; 24 cm.
Index
Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- The rise and fall of limited effects: Limited effects theory emerges -- Middle-range theory and the consolidation of the limited effects paradigm -- Challenging the dominant paradigm: children, systems and effects -- Contemporary mass communication theory-searching for consensus and confronting challenges: Emergence of critical and cultural theories of mass communication -- Media and audiences: theories about the role of media in everyday life -- Theories of media, culture and society -- Trends in mass communication theory: seeking consensus, facing challenges
0534561632 : 420 Baht
Mass media--Philosophy
301.16 / B225M 2003
Mass communication theory foundations, ferment, and future / Stanley J. Baran and Dennis K. Davis. - 3rd ed. - Canada : Wadsworth, 2003 - 406 p. ; 24 cm.
Index
Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- The rise and fall of limited effects: Limited effects theory emerges -- Middle-range theory and the consolidation of the limited effects paradigm -- Challenging the dominant paradigm: children, systems and effects -- Contemporary mass communication theory-searching for consensus and confronting challenges: Emergence of critical and cultural theories of mass communication -- Media and audiences: theories about the role of media in everyday life -- Theories of media, culture and society -- Trends in mass communication theory: seeking consensus, facing challenges
0534561632 : 420 Baht
Mass media--Philosophy
301.16 / B225M 2003