Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
Call number: 658.8 Z48S 2003 Material type:
BookPublisher: Boston : Irwin/McGraw-Hill, c2003Edition: 3er edDescription: xx, 668 p. : ill. : 26 cmISBN: 0072471425 :Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Z48S 2003
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.8 Z48S 2003 (Browse shelf(Opens below)) | 1 | Available | 2000069226 |
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Includes bibliographical references and index
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