Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 3er ed. - Boston : Irwin/McGraw-Hill, c2003 - xx, 668 p. : ill. : 26 cm.
Includes bibliographical references and index
0072471425 : 675 baht
Service industries--Marketing
Customer services
Marketing
658.8 / Z48S 2003
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 3er ed. - Boston : Irwin/McGraw-Hill, c2003 - xx, 668 p. : ill. : 26 cm.
Includes bibliographical references and index
0072471425 : 675 baht
Service industries--Marketing
Customer services
Marketing
658.8 / Z48S 2003