Differentiate to dominate : the 7 Steps to transform your business Into a Brand [electronic resoure] / Peter Engelhardt

By: Engelhardt, PMaterial type: Computer fileComputer filePublisher: La Vergne : Global Publishing Group, 2017Description: 1 online resourceISBN: 9781925288209Subject(s): Strategic planning | Ventes -- Gestion | Vendeurs -- Formation
Partial contents:
In defense of the book; Foreword; How to use this book; Introduction; Part 1: What is Branding; What is Branding; A brand new reality; Lessons from the leaders; Start with plan; Introducing the seven steps; Part 2: The seven steps to differentiating and dominating; Step 1: Bring your purpose to life; Step 2: Identify your ideal customer; Step 3: Position yourself for success; Step 4: Build the principles that guide your brand; Step 5: Create your promise; Step 6: Clarify your vision; Step 7: Show them you're human; Your brand foundations; A final thought
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Includes index.

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In defense of the book; Foreword; How to use this book; Introduction; Part 1: What is Branding; What is Branding; A brand new reality; Lessons from the leaders; Start with plan; Introducing the seven steps; Part 2: The seven steps to differentiating and dominating; Step 1: Bring your purpose to life; Step 2: Identify your ideal customer; Step 3: Position yourself for success; Step 4: Build the principles that guide your brand; Step 5: Create your promise; Step 6: Clarify your vision; Step 7: Show them you're human; Your brand foundations; A final thought

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