Differentiate to dominate : the 7 Steps to transform your business Into a Brand [electronic resoure] / (Record no. 113897)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01562cmm a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19356519 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210505153931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210505s2017 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016036899 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781925288209 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 51166 |
| Level of effort used to assign nonsubject heading access points | ชุมภู เมืองคลี่ |
| Level of effort used to assign subject headings | 51166 |
| Level of effort used to assign classification | ชุมภู เมืองคลี่ |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSRU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engelhardt, P. |
| 245 10 - TITLE STATEMENT | |
| Title | Differentiate to dominate : the 7 Steps to transform your business Into a Brand [electronic resoure] / |
| Statement of responsibility, etc. | Peter Engelhardt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | La Vergne : |
| Name of publisher, distributor, etc. | Global Publishing Group, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 500 ## - GENERAL NOTE | |
| General note | ebook |
| 500 ## - GENERAL NOTE | |
| General note | หนังสืออิเล็กทรอนิกส์ |
| 500 ## - GENERAL NOTE | |
| General note | กำลังดำเนินการ EBCO |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | In defense of the book; Foreword; How to use this book; Introduction; Part 1: What is Branding; What is Branding; A brand new reality; Lessons from the leaders; Start with plan; Introducing the seven steps; Part 2: The seven steps to differentiating and dominating; Step 1: Bring your purpose to life; Step 2: Identify your ideal customer; Step 3: Position yourself for success; Step 4: Build the principles that guide your brand; Step 5: Create your promise; Step 6: Clarify your vision; Step 7: Show them you're human; Your brand foundations; A final thought |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 788 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ventes |
| General subdivision | Gestion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Vendeurs |
| General subdivision | Formation |
| 940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] | |
| Uniform title | <a href="1">1</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Ebooks |
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