Beyond advertising : reaching customers through every touchpoint / Jerry Wind and Catharine Hays

By: Wind, YCall number: 659.1 W763B 2016 Material type: BookBookPublisher: Hoboken : Wiley, 2016Edition: 2nd edDescription: xxiv, 261 p. : ill. ; 24 cmISBN: 9781119074229 :Subject(s): Advertising | Communication in marketing | Customer relationsDDC classification: 659.1 W763B 2016
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659.1 W582A 1993 Advertising / 659.1 W587A 2000 Advertising / 659.1 W743F 1985 The fundamentals of advertising / 659.1 W763B 2016 Beyond advertising : 659.1 Y37A 2006 Advertising / 659.1068 K92H 1993 How to start and run your own advertising agency/ 659.1079 N532 2001 The New York festivals :

Includes bibliographical references and index

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