Beyond advertising : (Record no. 101625)

MARC details
000 -LEADER
fixed length control field 00957nam a2200301ua#4500
001 - CONTROL NUMBER
control field vtls000113244
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508154926.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161216s2016 nyua 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119074229 :
Terms of availability 1,755 baht
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808220017
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201703131514
Level of effort used to assign classification chompoonuch
Level of effort used to assign subject headings 201703081849
Level of effort used to assign classification sirirat
Level of effort used to assign subject headings 201703081650
Level of effort used to assign classification sirirat
-- 201612161529
-- chumphu
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number W763B 2016
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wind, Y.
245 10 - TITLE STATEMENT
Title Beyond advertising :
Remainder of title reaching customers through every touchpoint /
Statement of responsibility, etc. Jerry Wind and Catharine Hays
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 261 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 891
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 2625
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a Advert.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a new_mar17
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="30256">30256</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 1755.00   659.1 W763B 2016 3000014582 13/11/2018 1 13/11/2018 General Books